We are a wholly owned third generation family business based in East London, Eastern Cape, South Africa having been established for over 58 years. Trust, credibility and the highest ethical standards are thus synonymous with the Bell name in diamond & jewellery craftsmanship.
Robert and Donovan Bell are qualified Diamond Evaluators & Designers. Whilst Robert’s speciality is leading the team of qualified goldsmiths, Donovan is hands-on at designing individualised jewellery to suit your personality & lifestyle. They draw inspiration from the interaction with you the client, reproducing sketches, then CAD technology resulting in a 3-D hard-wax sample ring for pre-approval by you on your own hand! So no more risk...simply 100% satisfaction!